How It Works

How hoogah pairs your guests in three steps.

hoogah turns a 90-second set of questions into the most valuable conversation of your guest's day. Here is exactly what happens between the QR scan and the handshake, and why it works at events of every size.

How hoogah pairs your guests in three simple steps.
The Three Steps

The three steps, in detail.

Stripped to the essentials, hoogah answers one question for each guest: out of everyone in this room, who should you spend the next 15 minutes with?

0:00

the scan

The scan

It starts at check-in or in an email. Either way, your guest opens one QR code with their phone camera and the questions load right in their browser. No app store, no account, no login wall, no verify-your-email friction.

Step 1: The scan
0:08

the handle

The handle

Your guest picks an event handle. The whole entry is built for the lowest possible drop-off. No app store, no account, no login.

Step 2: The handle
0:25

the prompts

The prompts

You write the questions. Most organizers pick three discovery prompts (what is the hardest thing on your plate this quarter, what would make a conversation feel like a win) and two quick profile questions (how long have you been in your field). Five questions is the most we would recommend.

Step 3: The prompts
1:10

the submission

The submission

Once enough answers are in, hoogah goes to work. It reads four things about each guest: how closely their answers line up, where their expertise complements someone else, whether their goals match, and how their role, industry, and experience add a fresh perspective.

Step 4: The submission
1:25

the return

The return

About 60 seconds before the round opens, each guest gets a notification with three things: their match's name and an optional photo, where to meet inside the venue, and a personal opener built from both of their answers.

Step 5: The return
0:60

the handshake

The handshake

A typical 100-person event sorts into about 47 strong pairings, with everyone included, in under a minute. The opener is the most underrated part. It skips the first 30 seconds of where-are-you-from filler and drops both people straight into a real conversation.

Step 6: The handshake

Three steps. Ten-minute setup. One conversation that justifies the trip.

Behind The Scenes

What is happening behind the scenes.

hoogah looks at four things at once, then a typical 100-person event sorts into about 47 strong pairings, with everyone included, in under a minute.

  • Common ground

    How closely free-text answers line up.

  • Complementary strengths

    Where one person's expertise meets another's.

  • Shared goals

    Whether what they each came for lines up.

  • Fresh perspective

    A mix across role, industry, and experience.

Attendees connecting in well-matched conversations at a Hoogah event

100-person event, about 47 strong pairings

Inside The Dashboard

What you see as the organizer.

Everything you do lives in three simple tabs.

01Setup tab

Setup

Write your questions. A question editor with templates for each event type, a format picker (one on one, huddle, station), and a live preview of what your guests will see.

01What is the hardest thing on your plate this quarter?
02What would make a conversation feel like a win?
03How long have you been in your field?
02Live tab

Live

Watch it happen in real time. A live view of who has joined, how the matching is going, how satisfied people are, and a running feed of who paired with whom.

One on one

Huddle

Station

03Post-event tab

Post-event

Take the results with you. A downloadable file of every pairing, a breakdown of how guests felt, and a clean summary to share with sponsors or stakeholders.

Pairings

47

Guests

100

Want to see this running inside your event format?

Fifteen minutes is enough to walk through your agenda and build a live sample round.

Three steps. Ten-minute setup. One conversation that justifies the trip.

Book a Free Demo